Plan for investors and banks: a practical checklist

Checklist before the pitch

Make sure the plan clearly answers:

• How big is the market (TAM / SAM / SOM) and why you?
• Unit economics: CAC vs LTV, margin, runway
• Scenarios: what if sales drop or costs rise
• Use of funds and, where relevant, exit
• Team: complementary skills, track record

Bank vs investor: nuances

A bank wants repayment: collateral, predictable cash-flow, controlled risk. An investor wants upside: growth, differentiation, a team that executes.

The same plan can serve both, but emphasis differs. For a bank, highlight stability; for equity, traction and scale.

What Professional Plan does in IdeeaTa

The Professional Plan (Investors/Banks) tool rewrites the plan in viability language: cash-flow, IRR/NPV/ROI, sensitivity, market traction, and team — while keeping document structure.

After the rewrite, check numbers on the active tab: do not send an old version by mistake.

What to add from the Expert Library

After Professional Plan, add modules that are not dedicated chapters in the rewrite:

• B2B funnel / customer acquisition
• Pricing & monetization strategy
• Risk matrix
• HR / retention (optional)
• Cybersecurity & GDPR (optional, for credibility)

Common mistakes

Inflated budget without arguments, SWOT without explanations, vague market, zero downside scenarios. Fix these before export — you download the active tab.

Another mistake: great spoken pitch, weak document. Many decision-makers read the PDF before or after the meeting — the document must stand alone.

Preparing the meeting

Export PDF for presentation and Word if edits are requested. On mobile you can review the summary; on desktop it is easier to compare history tabs.

Prepare 3 hard questions you would ask as an investor — and the answers from the plan.